Arabella’s Weekly Brief News During Jan.1st-Jan.5th
Welcome back to Arabella’s Weekly Brief News on Monday! Still, today we will keep focusing on the latest news happened during last week. Dive into it together and sense more trends together with Arabella.
Fabrics
The industry behemoth 3M company just launched the innovative New 3M™ THINSULATE™ fabrics on January.2th, which are significant latest high-tech fabrics for outdoor sports products with its lightweight, breathable, and low thermal conductivity. This game-changing technology also shields the body from radiation, perfect for outwear and outdoor equipment.
Fibers
The General Technology Materials Company from China just finished a major breakthrough by developing a flame retardant for Lyocell fiber, which now the product has achieved industrialization, providing a green, biodegradable solution for protective fabrics.
Market Trends
According to the global fashion industry website Business of Fashion, the sports sponsorship market scale has grown from $631 billion in 2021 to a whopping $1091 billion in 2023, underlining the growing impact of sports stars, organizations and competitions on fashion brand. The successful collaborations has born, like LVMH’s partnership with the Olympics and NBA’s team-up with Skims on the latest menswear collections.
Industry Index
Based on the articles released on the industry news website Fiber2Fashion, China’s manufacturing PMI (an index representing a health degree of the fashion industry) saw a slight uptick in December 2023, signaling an improvement in the overall health of the industry, with rising orders at the end of the year. Still, the challenges such as the price increase happening in purchasing and sales.
Brands
With a shift in consumer behavior after the pandemic in China, Chinese local sportswear brands are stumbling. They are facing a series of challenges like dead storage, while global brands like Nike and Adidas are planning a low-price marketing strategy to regain ground in the Chinese market.
Fabrics Trends Forecasts
Based on the recent fashion news, it is believed that there will be 12 keywords might represent the trends of SS24/25 on sports fabrics. They are carbon neutrality, protection performance, textured weaves, cooling mesh, eco-friendly, knitted embossed, durable woven for climate change and disaster, 3D textures, casual ribbed, health, 3D dimension knitting, minimalist comfort.
The 2024 will be a surprise and abnormal year as a strong recover year after pandemic. Arabella is also planning for more by following the trends. Hence, we made a customer survey for you here to get to know more about fashion market and customers! Whether you have contacted us before, your voice matter a lot to us!
Customer Survey in the bio: https://forms.gle/8x6itFg8EzH5z7yLA
Feel free to contact us for more!