Arabella News | What Are Key Themes for Activewear in 2027? Weekly Brief News in Oct 27th-Nov 2nd

11.3-arabella-clothing-trends

Good news: Arabella’s Canton Fair Squad nailed it at the exhibition!

Like sticking with a magnet, our booth keeps attracting several visitors every day. We met not only a bunch of new friends, but also our old acquaintances. From our perspective, one of essential factors is our team’s sense to activewear products. We collect trends every day, but whether they are practical and realistic enough for our markets needs to be demonstrated at these exhibitions.

We will get our Canton Fair stories prepared. But first, we need to prepare more based on our trends in clothing industry.

Trends
(Oct 25th)
At Mare di Moda 2025, ArtEZ professor David Shah revealed key insights shaping fashion and textiles for 2027. As consumers shift from material to experiential spending, demand for apparel slows. Yet activewear continues to grow through wellness and lifestyle integration, Shah said.
There are 5 core trends as below will emerge:
1.Hybridization of sports, luxury and function
2.Emotional design driven by color and storytelling
3.Smart high-performance fabrics with sun protection and breathability benefits
4.Playful nostalgia for comfort
5.Bold aesthetics that replace minimalism with expressive textures and visual richness

There are more trends from Mare Di Moda 2027 as below:

Arabella’s suggestions:

Fabrics: Focus on the development of fabrics with UV-protection, high-performance, textures and sustainability.

Stitches: Try to use more contrast stitches that capable of outlining silhouettes of your activewear’s details.

Fibers

(Oct 28^th)

Global thermal material supplier Thermore debuts their latest insulated material: Thermore® Freedom in Milan, Italy. This innovative material is a 100% recycled thermal insulation solution that combines flexibility, stretchability, and breathability with a yoga pants-like texture. It is made from recycled fibers sourced from PET bottles and electronic components (such as plugs, connectors, and cables), aiming to accelerate the establishment of a circular economy for the textile industry.

Thermore® Freedom

(Oct 28^th)

Lenzing has partnered with OceanSafe to launch a next-generation high-performance textile, utilizing its wood-based TENCEL™ Lyocell – A100 fiber and the marine-biodegradable copolyester naNea. This innovative fiber combines sustainability with technical performance: TENCEL™ offers natural softness, moisture-wicking, quick-drying, and odor resistance, while naNea provides durability, tear-resistance, rapid drying, and marine biodegradability.

Products

(Oct 28^th)

Canada athletic brand Lululemon is expanding its partnership with Fanatics to launch its first-ever official NFL licensed collection. The new line will contain men’s and women’s apparel and accessories for all 32 NFL teams.

Along with the rising influence of global sports competitions, consumers might start focus on athletic wear that back by these sports games such as Crossfit, Hyrox, ,marathon., etc. Pay more attention to athletes and games might benefit the establishment of your athletic wear categories.

lululemon-nfl

What’s Trending in Latest Activewear Brand Launches?

This week’s new launches not only show the trend of winter wear, but also more bold designing details have been displayed. Contrast colors still the favorite of activewear. They can be seen in panels, seams or other details. Like the report we previously mentioned, minimalism is fading now.

Lululemon

Theme: Performance Wear

Color: Teal

Fabric: Recycled Polyester/Nylon Blend

Product Types: Leggings, Trackpants & Joggers, T-shirts

*Craftsmanship & Design Details: Crinkles, Regular & Slim Fit

lululemon-collection