What’s Next for Activewear in 2026-2027? Key Colors, Fabrics & Items Trends from WGSN

Happy New Year in 2026 from Arabella Clothing!

Big moves were taken in this industry last week after the holiday season. Brands keep expanding their market while fabrics start moving on their T2T system building. However, what truly matters is that there are more trends being released to guide activewear and athleisure designs in 2026 – 2028 from WGSN. It has released several trend reports for SS2027 and AW2027/2028 including colors, fabrics for activewear as well as key items in active apparel and outdoor wear, which can make a guide for more activewear brands as well as activewear suppliers like us to deploy your next-season collections.

This week, Arabella has summarized them all for you as a New Year’s gift. Let’s check what will dominate the activewear market in the next 2 years!

Color Trends for AW 2027/2028

Background: Consumers are longing for a relief from stress, responsibility and uncertainty. Color tones that reflect comfort, recovery and nostalgia will take a place on the market.

Key colors:

1.Luminous Blue (Coloro: 125-28-38/Pantone: 19-3952 TCX)

Characteristics: Dopamine-like, Vivid, Sense of awe

Emotions: Freedom, Curiosity, Confidence, Wisdom, Trust, Vigor, Marvelous, Awe, Adventure

Color Combinations:

2.Russet (Coloro: 013-30-24/Pantone: 19-1532 TCX)

Characteristics: Nostalgia, Steady, Sense of familiarity,

Emotions: Trust, Safety, Down-to-earth, Protection, Re-balance, Nourish, Charm, Confidence, Satisfy, Resourcefulness

Color Combinations:

3.Peaceful Lilac (Coloro: 135-78-11/Pantone: 14-3812 TCX)

Characteristics: Futurism, Tranquil, Heal

Emotions: Peaceful, Recovery, Inclusive, Resonance, Hope, Mysterious, Charm, Creativity, Empower

Color Combinations:

4.Maize (Coloro: 036-65-23/Pantone: 15-0942 TCX)

Characteristics: Basic, Positive, Healthy

Emotions: Pleasure, Happiness, Enlightenment, Balance, Comfort, Satisfaction

Color Combinations:

5.Deep Green (Coloro: 082-30-14/Pantone: 19-5230 TCX)

Characteristics: Luxury, Permanent, Profound

Emotions: Steady, Powerful, Hope, Connection, Willful, Melancholy

Color Combinations:

Activewear Fabric Trends for AW 2027/2028

Background: Along with the rising of bio-based material, people’s consciousness for brand transparency, responsibility and sensory experience, Adapting revolutions has become one of top missions for the society.

Basic Strategy for Fabrics:

1. Biologic revolution, nature-strengthened and long-term fabrics like wool

2. Restful warmness, comfort sensibility and 3D dimensional patterns for rebuilding the sensory experience

3. New-gen cooling down functions, minimalism and performance denim to make breakthroughs and drive technology revolutions

4. Use modern romantic, metal sheen, nostalgic touch to explore decorative aesthetic and textured surface

Key Items in Men’s & Women’s Outdoor Activewear for SS2027

Background: Under the revolution of sustainability, versatility and pragmatism in apparel, as well as uncertain external environment, temperature management, mobility and designs that adapt to climate change

Key Items & Design Strategies for Men’s Outdoor Activewear:

1.Base Layers:

Help consumers understand the intrinsic properties of natural fibers and appreciate the aesthetic imperfections shaped by nature through textured fabrics.

2.Mid Layers:

Renew wool mid-layers with knitted structures, evoking a sense of playfulness through optical yarns and experimental knitting techniques.

3.Outer Shell Jackets:

Design lightweight, eco-friendly jackets that deliver performance in variable conditions.

4.Thermal Jackets:

Explore more responsible alternative fibers such as traceable down feather, wool and plant-based fibers.

5.Outdoor Shorts:

Update classic shorts inspired by boards and use traditional checkered and playful prints to add personalities.

6.Outdoor Trousers:

Perfectly blend tailoring and workwear aesthetics with modern performance.

Key Items & Design Strategies for Women’s Outdoor Activewear:

1.Base Layers:

Featuring cooling yarns, ergonomic knitted compression technology, and breathable zones for superior second-skin performance.

2. Mid-layer Jackets:

Design them with strategic seam and trim placement for comfortable, all-day wear.

3.Outer Shell Jackets:

Add integrated storage solutions and ensure future regulatory compliance with responsibly sourced fabrics and trims.

4.Thermal Jackets:

Apply functional styles with playful trims & accessories that celebrate soft femininity to meet the trend #PrettyFeminine

5.Outdoor Shorts:

Incorporate textured weaves, micro-cords, and high-performance lace to deliver tactile sensibility.

6.Outdoor Trousers:

Provide multi-functional patterns that adapt environment and personal demand easily.

Regarding these designing trends, Arabella have these products recommended for you as below to start your planning collection in 2026:

1.MJ001 Men’s Custom Performance Tracksuits Zip Up Hoodie

Designed with flexible and adjustable dual zippers on the hood, this cotton blend zip-up hoodie can be re-constructed and customized with optional sweat-wicking fabrics, tighten stitches and multiple storage solutions for diverse activities such as running, training and indoor working out.

2.MSL008 100% Recycled Polyester Premium Shirts Muscle T-shirt

If you want to start building your activewear brands with an identified image of sustainability and responsibility, this gym t-shirt can be your top choice. Arabella has multiple sustainable fabric options such as recycled polyester, bamboo, tencel or bio-based fabrics for you to assist you redefine your clothing brands with a unique environmental-friendly identity.

3.EXW-029 Women Running Wear Lightweight Athletic Track Jacket

Running is one of vital sport trends recent years. And you would like this self-design running track jackets for women to elevate your running wear product lines. Made with ultralight and UV-protective nylon fabric which can adapt different temperatures, this women running jacket can not only provide effortless feelings while you running, but also maintain breathable and motivate your wearers’bodies. Designed for everyday wear and running.

4. ARA-1145 Sustainable Viscose Compression Tee T-shirt

To create a soft and comfort sensibility while training, this t-shirt can be customized with nature blend fabrics that brings your studio trainees a second-skin feel as well as flexibility during training. Support customization on colors, fabrics and logos with different craftsmanship like heat-transferred, silk screen, DTG and DTF.

5.2024YG-W001 Customized Logo Lycra Workout Yoga Gym Shorts

If you are looking for customizing a workout clothing lines with super stretchy, sweat-wicking, as well as breathable enough that can bring premium quality for your wearers, then this shorts made with lycra blend fabrics can be one of your top choices. By using high-end quality activewear fabrics that similar as Lululemon ’s Align Collection, this pair of shorts comes with excellent shape-retention, breathability as well as second-skin sensibility for your wearers. Besides, its collection meet key colors trends. Matching sets and similar collections are available with the same fabrics such as these sports bras and bandeau as following:

2024YG-W004 Customizable Lycra Cami With Built In Padded Bra

2024YG-W003 Custom Logo Nylon Lycra Racerback Sports Bra

2024YG-W002 Private Label Lycra Essential Shorts With Pockets

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